ABOUT US
We've left items in brackets [ ] to indicate where you should either add information specific to your business OR remove the bracketed language as you see fit. SHORT VERSION Welcome to [business name], your number one source for all things [product]. We're dedicated to providing you the best [product]s in the industry, with a focus on dependability, customer service, and [unique store characteristic]. We're working to turn our passion for [product] into a booming online store. We hope you enjoy our products as much as we enjoy offering them to you. MEDIUM-LENGTH VERSION Welcome to [business name], your number one source for all things [product]. We're dedicated to providing you the best [product]s in the industry, with an emphasis on [unique store characteristic 1], [unique store characteristic 2], and [unique store characteristic 3]. Founded in [year] by [founder name], [business name] has come a long way from its beginnings in [starting location]. When [founder name] first started out, [his/her/their] passion for [brand message—e.g. "eco-friendly cleaning products"] drove them to start their own business. We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us. LONG VERSION Welcome to [business name], your number one source for all things [product]. We're dedicated to giving you the very best of [product]s, with an emphasis on [unique store characteristic 1], [unique store characteristic 2], and [unique store characteristic 3]. Founded in [year] by [founder name], [business name] has come a long way from its beginnings in [starting location]. When [founder name] first started out, [his/her/their] passion for [brand message—e.g. "eco-friendly cleaning products"] drove them to [action—e.g. quit day job, do tons of research, start their own business, etc.] so that [business name] can offer you [competitive differentiator—e.g. "the world's most advanced toothbrush"]. We now serve customers all over [place—e.g. your town, the country, the world], and are thrilled that we're able to turn our passion into our own website.We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.
